Adopting a website development methodology that emphasises iterative development
and phased implementations is essential for success. Application evolution
must be a key part of your website development strategy. How
many times have you visited a website only to find a nauseating animated graphic
saying "under construction"? The truth is that all websites are perpetually under
construction. When you establish
a site, it is important to get material published quickly.
You can make as many iterations of the material as you like, but until
published materials exists for robots and crawlers to visit and index, you are
guaranteed to receive no visitors at all!
You
will find that that it will take months and perhaps years to build up large volumes
of traffic, even if your site is of high quality and registered with all the major
search engines. Consequently,
it is vital that you get your pages published quickly, knowing
that they are imperfect. Don't
forget that there are several billion pages currently published on the internet
and the numbers are growing rapidly. The faster you establish your presence, the
more traffic your site will receive.
There
is an important question that you must ask yourself: Is your goal to win the Nobel Prize for Literature or is it
to attract computer programs with funny names like "robots" and "crawlers"
that will then bring you internet traffic, fame and fortune?
If your answer is yes to the Nobel Prize, your elementary school teacher
will be impressed, but it won't make the grade on the net.
