Creating A Vision for your Website

To create a profitable website, you need to formulate a good website idea or theme.  The subject for your website should be something that you are interested in and knowledgeable about.  The theme of your site should be focused around something you want to research and explore.  To be successful, your work truly needs to be a labor of love. You do not need to be an expert in the subject area.  You do, however, need to know more about the topic than most others do. 

Ideally, your website should be on one specific theme. A narrow focus will make it much easier for search engines to catagorise you and to acheive good results for specific search terms.

Once you have selected a suitable subject area for your website, give some thought to how your website can be grown.  Growth can occur by delving into greater detail in the subject area or by broadening the subject area into related fields.  In general, however, think of your website as a store, with each web page as a product in that store.  Your goal is to attract people to your store by offering a specific item and hoping that they will buy items they had not planned on purchasing.  Load your store with complimentary items and bounce your visitors from one department to another.

If you can visualise a growth strategy for your site, before you purchase a domain name, you will then be able to select a web address that is narrow enough to attract people and search engines but broad enough not to restrict your future growth.