Working at a creative agency. Is it for you?

A few posts ago, I gave some hints to help you decide if you were best suited to freelance or inhouse work. It’s now time to take a peak into the working lives of designers whose office is a creative agency.

There are a few different kinds of agencies – advertising, marketing, website design and graphic design, to name a few. For the purposes of this article, we will lump them altogether, although each can be slightly different.

Let’s look at some pros and cons of agency life.

1/ The workload.

Agency designers work reasonably hard. The hours are long and somewhat inflexible (no skiving off to go to the beach!) and clients can be demanding. The upside is, however, that designers who work at an agency can concentrate on designing. Someone else is marketing the business/balancing the books/stocking the tea room. And compared with inhouse desgners in such workplaces as Government agencies or large corporations, the work can be far more varied. After all, once a corporation has a “style” there’s not much room for creativity.

2/ The way you work.

In an agency, designers and others tend to work in small teams, led by a project manager. When the team “gels” it can be fantastic. Like-minded people bouncing creative ideas off each other can be pretty inspiring. Sounds good compared with the solo life of freelancing, which can get lonely at times. But what if the team does not gel? This does happen and if you work in an agency, you need to be prepared to take the good with the bad.

3/ The rewards

A good freelancer will most likely earn more money and have more freedom than someone at an agency. But he or she would have worked damn hard to get there. On the other hand, such things like job security and paid leave is not to be sneezed at.

Some freelancers, however, can find their “thing” and get stuck in a rut, rarely moving forward. In house designers have a neat career trajectory – maybe even to freelance work AFTER they have the established networks to make it work.

One big perk that agency (and inhouse) designers have over freelancing is that someone else is paying for the resources. And we all know some of those (especially the high-end software) can get pretty expensive).

4/ The challenges

Any job is challenging. Be it the difficult client, or boss; or the unreasonable deadlines. Agencies tend to have one of two “personalities” – corporate or creative. If the one you are working at suits your personality, that great. If not, let’s call it a “challenge” (or maybe a stepping stone – agency work is excellent for building a portfolio!).

As a freelancer, you have the freedom to make your own decisions. At an agency, it is the Managing Director (or sometimes even a Board of Directors) that makes the ultimate decisions. This can be frustrating.

5/ The fun stuff

As mentioned above, freelancing can get lonely at times, but it does have more flexibility. What this basically means is that the at work stuff might be a bit boring, but you get more opportunity to do the fun social stuff

Agency work can be fun too – how can they not be with all that hot-housed creativity? Some even have staff Wiis or pinball machines. And the coffee in the work cafe is always top notch.

So, for different reasons, either can be fun (and both are probably more fun than working inhouse)

We’d love to know more about experiences working at a design agency. Especially if you have also worked inhouse or freelance. How do they compare?


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10 unique business card designs

A business card says a lot about a person. It can tell a potential client or business partner whether your approach is likely to be corporate or whimsical, modern or retro.

And for you, the graphic designer, business cards can be a double bonus. Not only do you need the perfect card for yourself, but many of your clients need you to design perfect business cards for them and their staff.

We’re all used to the simple rectangular card that fits in the average wallet. But isn’t it sometimes fun to get inspiration from something a little out of the ordinary?

So, we here at Design Drops have done a little research and come up with the following (completely subjective) list of 10 unique business card designs. And before you complain, we are aware that some of them are completely impractical. But that’s not the point.

Enjoy.

Instead of a conventional business card, this makeup artist has a stamp, in the shape of a lipstick kiss, that can be applied to any material – like this napkin (above).

Or add a tactile touch to promote a petting zoo.

Dog tags for a pet adoption program.

How about a simple block puzzle? (Mind you with a URL like that, it doesn’t take much to make people sit up and take notice).

Using an old Pantone Card. Effective and environmental.

This artist’s card can transform into an easel.

How about an interchangeable pocket?

These cards are handed out flat but can be popped out into a paper doll. Makes you want to get some cut out dresses and relive your childhood.

Honesty is ALWAYS the best policy

Cheezy, but effective, card for a photographer.

And, finally, I know I said 10 business card designs, but I couldn’t resist this cheeky one from a divorce lawyer, who apparently leaves it at the front desk of motels. Read more here


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Iconic designs. Can website design be “Iconic”?

Iconic designs

I have been pondering lately whether website designs can become iconic designs.

Where’s the next online version of the Coca-Cola bottle (and logo) or the Eames chair?

In order the come to a decision, I have had to consider what may constitute iconic design and have come up with the following six criteria.

  1. A ground-breaking  design that sets a bench mark. and changes the way the market works.
  2. A design that improves on the past and maybe even changes history.
  3. A design that stands the test of time, remaining popular despite the passing of years.
  4. A design that stays in people’s memory and is immediately recognisable.
  5. A design that is innovative and aesthetially pleasing.
  6. A design that sets a trend, inspires other designers and is often copied or emulated.

It’s not easy to create iconic designs, it means capturing the Zietgeist while predicting the future.

Can a website design do that?

Is it possible that the next website you design will become iconic?

Will it be the next Facebook, or Twitter?

As a writer, rather than designer, I find it hard to come up with other examples of iconic website design – which is where you come in.

Send me some links to some websites that you feel meet the above crtieria and we’ll pick our top ten iconic designs from the web for a future blog post.

I look forward to your input – and being proven wrong.


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