White space, or negative space, as it is sometimes called, is the term used to describe an opening “empty” area between design elements. It can appear between letters, paragraphs, images, navigation menus, and although one of the most important it is often the most often overlooked aspect of a design layout.
White space can be a very powerful tool. The viewers eye will often drift towards these negative spaces, especially when the page they are looking at is very busy. It can be clever way to guide a viewer through an image or page layout. Surrounding a single element in white space can be a good way to highlight it.
Use of white space is often overlooked by inexperienced designers, who sometimes spend too much time putting elements into a design, rather than choosing things that they can remove. By using a good amount of white space, a designer can create an easy balance for the eye, and make a page easier to comprehend. this is particularly important on the web, where a viewers eye is often strained by monitors and lighting.
Start thinking of white space as a design element itself. See how much you can remove from your design and still convey your message.
Here are a few great examples of white space: